Last Saturday we were working.
We broke out our toolkit and hammered away all day. The only times we weren’t hammering were when we were lifting wooden beams or wielding the screwdriver like a pro. It doesn’t matter that we were just assembling Ikea furniture in our apartment, what matters is that we rolled up our sleeves and proved that tooltime isn’t only for Tim Allen.
Deb Ferraro, Carhartt’s VP of Product knows what we’re talking about. Not only does she wear Carhartt nearly everyday, but when the brand began making women’s clothing in 2007, she steered the vision to accommodate women who work hard.
We caught up with Deb last week to learn more about that vision and Detroit’s favorite workwear turned streetwear.
When Deb moved to Michigan from Pennsylvania 18 years ago, she says she thought it was a cool area and we happen to agree with her. But even though Detroit 18 years ago was certainly a different place, like today, you couldn’t take two steps down Woodward without running into someone sporting some Carhartt browns — Detroit was and is a city in love with its workwear. And the people in Detroit and all over — wearing, working and rebuilding America’s industrial cities — in their Carhartt browns are what inspires Deb.
In fact, Deb grew up seeing her uncle wear Carhartt to work and knew that it was its unique ruggedness and durability that made it just something to wear out the house in the morning, but rather a true lifestyle statement. With this in mind, she was able to see the creation of a women’s line that was both rugged and fit just for us… kind of like how traveling salesman Hamilton Carhartt listened to the needs railroad workers and made clothes fit just for their lifestyle.
She describes Carhartt today as a simple, but true brand. And even though they’ve partnered with Vans, APC, Burton, Nike and BAPE, her favorite collaboration is the most simple and meaningful one — helping to manufacture Veronika Scott’s Element S jacket for homeless Detroiters.
Despite all their cool collabs, they don’t make clothes to follow fashion. But instead, according to Deb, every few years fashion comes around to them. With the release of Carhartt’s fall lookbook, we think that the two have met again and produced something timeless yet on trend and totally Detroit. So the next time we’re hammering away on Ikea furniture or on a volunteer project in Detroit, we know what we’ll be rocking.